The hottest QR code smart packaging opens a dream

QR code smart packaging has opened a dream world for the packaging industry. They have taken the first step

release date: Source: Internet editor: lychee browsing times: 408 copyright and disclaimer

core tip: with the development of science and technology, many people now require the configuration of gold analysis system. QR code has become a part of people's life. People consume and browse through QR code, Check food safety, etc. With the advent of QR code era, packaging enterprises also began to seize the opportunity to expand their business territory. The emergence of QR code has brought great convenience to people's life, getting rid of the cumbersome of inputting passwords and logging in accounts, and picking up and scanning can make payment, browse information and so on. Nowadays, many food packages are also printed with QR codes. You can scan them to find the source of food information, which makes consumers feel more relieved when shopping. Therefore, the packaging industry has entered the field of QR codes

[China Packaging News] with the continuous development of science and technology, QR code has become a part of people's life. People consume, browse, check food safety through QR code, and so on. With the advent of QR code era, packaging enterprises also began to seize the opportunity to expand their business territory. The emergence of QR code has brought great convenience to people's life, getting rid of the cumbersome of inputting passwords and logging in accounts, and picking up and scanning can make payment, browse information and so on. Nowadays, many food packages are also printed with QR codes. You can scan them to find the source of food information, which makes consumers feel more relieved when shopping. Therefore, the packaging industry has entered the field of QR codes

org: the business in QR code smart packaging is progressing smoothly

QR code technology is the key entrance to mobile Internet, and beverage packaging giant org has also joined it recently. Its wholly-owned subsidiary Beijing Xiangjiang machine recovery and liquidation site Rui Packaging Technology Service Co., Ltd. signed a five-year QR Code Project coding service agreement with red bull. At present, it is progressing smoothly, and various links have been completed, including preliminary research, equipment installation, million free drink test machine, official launch, etc

up to now, the company has successfully completed the product upgrading and switching of four production bases in Foshan, Guangdong, Xianning, Hubei, Yixing, Jiangsu and Huairou, Beijing. The company's Red Bull product production line has fully realized the normal production of QR code products, and nearly 800million cans of Red Bull QR code products are produced in four production bases

the progress of the QR code project is basically in line with expectations, and the focus on interactive marketing brings new profit models: the company's QR code projects mainly include anti-counterfeiting, traceability, channel management, and interactive marketing. It should be emphasized that with the gradual maturity of the interactive marketing model, metal cans will not only be limited to storage functions, but through the QR code carrier, the characteristics of metal cans directly facing consumers will naturally make them a platform for precision marketing, The new profit model and profit growth points thus generated deserve attention

Origen and its wholly-owned subsidiary Beijing Xiangrui Packaging Technology Service Co., Ltd. signed a QR Code Project coding service agreement with Red Bull Vitamin Beverage Co., Ltd. since the project was officially launched, the QR code equipment has operated normally as a whole. 4. Hardness test

business development in the field of intelligent packaging helps to enhance the company's comprehensive competitiveness. The stable cooperation mode between the company and red bull in mobile marketing and anti-counterfeiting traceability is highly replicable, which can continuously help customers improve product value and brand value, and enhance the company's comprehensive competitiveness

in addition, the strategic space of Org's overall packaging solution remains to be explored. Under the overall packaging solution strategy, by extending the service chain through packaging design, brand planning and so on, the company's main production and manufacturing industry is bound with downstream customers, so as to attract and develop new strategic customer resources. The company can participate in the production and marketing process of downstream enterprises earlier, and solve the difficulties encountered by customers in product design, production, sales and other links. Due to the increase in high value-added service business, The profitability of the company has also been improved accordingly

the net profit of Guilian Co., Ltd. reached 454million yuan in 2014, and fully entered QR code and o2o

Guilian is mainly engaged in packaging and decoration printing, printing technology research and development, and packaging product wholesale, import and export; Cigarette packaging printing and manufacturing of composite paper have their own business foundation and stable profits. Last year, the group's continuous business turnover was 1.703 billion yuan, with a net profit of 454 million yuan; The gross profit rate and net profit rate are as high as 32.5% and 26% respectively. On the whole, the price difference between the two is not too big 7%。

the company announced that Shenzhen Guilian, a subsidiary of the group, entered into a strategic cooperation agreement with Guangxi Haiyun. Both parties agreed to establish a joint venture in Shenzhen Qianhai, with an initial registered capital of 15 million yuan and a term of 20 years, of which 51% was initially owned by Guangxi Haiyun and 49% by Shenzhen Guilian, with the purpose of developing QR code and o2o solutions for its customers

through the QR code platform and the respective codes of relevant products, the enterprise customers of the joint venture can strengthen the interaction with customers and improve the application experience of users, which will increase customer loyalty, so as to improve sales, eliminate counterfeit products, formulate enterprise strategies and strengthen brand recognition. The increasing popularity of intelligence in the world has driven the rapid growth of the use of mobile Internet

with the continuous improvement of 3G and 4G networks and the development of public WiFi networks, the platform used by the general public to connect and interconnect has gradually changed from desktop computers to mobile devices, so that users of mobile devices can connect and interconnect anytime and anywhere. It is expected that this trend and the growth of e-commerce or mobile commerce will provide a favorable environment and prospects for the development and expansion of QR code and o2o solution business, and relevant businesses will become the growth power of your union